Justine Lackey

Coach, Mentor & Founder of Bookkeepers Business Incubator

Justine Lackey is a powerhouse mentor, coach, and content creator in the bookkeeping and accounting world. As the founder of Good Cents Management, one of the first virtual bookkeeping companies in the United States, Justine grew her firm to become a recognizable brand, particularly in the art and fashion world in New York City. Throughout her career, Justine smartly optimized business systems, harnessing tech and talent so that her firm ran nearly without her. She sold Good Cents in early 2023 to her dream buyer so she could focus on her life’s mission of “Helping the world by helping people.” She lives her vision daily through her mentorship and training programs, which she leads from her chandelier-clad backyard She-Shed. Justine’s heart and soul’s mission is to take bookkeepers and accountants – particularly women and mothers – from broke and burned out to prosperous and at peace.